9.26.2013

Britney Spears Fantasy 10th Anniversary

Britney finally decided to stop teasing us – just now, the pop star released the first images of her new fragrance fantasy anniversary edition. The news comes following a teaser ad the queen of pop sent earlier this week, and we couldn’t be more excited for the perfume’s debut! Here’s what you need to know:

  • The fragrance, fantasy anniversary edition commemorates Britney’s 10th year of creating fragrances. It’s a celebratory scent to mark 10 years of perfume in the making (remembercurious?) and Britney’s now global, billion dollar fragrance business.  

  • The packaging – if you look closely, you’ll see names listed all over the packaging forfantasy anniversary edition. Those names happen to be of Britney’s most devoted fans from over 85 countries. This is a first-of-its-kind campaign in the fragrance industry, using fan names as a muse for the package design.

  • The bottle -- see the message on the bottle? It’s a note from Brit to her fans thanking them for 10 years of support. She’s dedicating this landmark fragrance to them! Each bottle size has a different message, together saying “10 hugs and 10 kisses…to my sweet scented fans for a decade of love…you are my inspiration,” with the signature “xoxo Britney” beneath each message.

  • Availability – The scent will be available in early October, exclusively at Kohl’s andKohls.com.