Mercedes-Benz Star Lounge Gets
DVF Home Collection Treatment
NEW YORK, February 2011 - This season’s Mercedes-Benz Star Lounge is getting its new look from the design team behind the newly launched DVF Home Collection. The Star Lounge, which caters to designers, celebrities, and Mercedes-Benz owners, features a mix of DVF home furnishing and accessories to create a luxurious and chic experience during Mercedes-Benz Fashion Week at Lincoln Center from February 10, 2011 to February 17, 2011.
Through a collaborative effort with fashion icon Diane von Furstenberg’s new home line, the new Mercedes-Benz Star Lounge creates the ultimate VIP experience for guests taking in the latest fashion looks on the runway during Mercedes-Benz Fashion Week with more than 100 designers presenting their Fall 2011 collections including Diane von Furstenberg, Carolina Herrera, Vera Wang, Michael Kors, Derek Lam, Tommy Hillfiger, Prabal Gurung, Nicole Miller, Charlotte Ronson, Tory Burch, and Betsey Johnson.
The transformation of a simple room inside Lincoln Center is made possible by incorporating signature pieces in multiple categories including accessories, fabrics and rugs. DVF Home Collection designs are available exclusively at Bloomingdales starting February 11, 2011. The Mercedes-Benz Star Lounge serves as one of the debut initiatives for the DVF home brand.
“I’m so excited to partner with Mercedes Benz to showcase my new home collection at their Star Lounge in Lincoln Center during Fashion Week,” says Diane Von Furstenberg. “It’s the perfect place for everyone to come and relax in between shows.”
DVF Home marks the brand’s first venture into the home décor industry adding to her full comprehensive line of ready-to-wear, swimwear, handbags, footwear, eyewear, luggage, accessories and DVF by H. Stern fine jewelry watches.
In 2005, the Council of Fashion Designers of America (CFDA) awarded Diane von Furstenberg with a lifetime achievement award and the following year named her as their president.
ABOUT Diane von Furstenberg
DIANE von FURSTENBERG, one of the premier names in American fashion, was founded in 1972 by the designer. Renowned for its iconic wrap dress and signature prints, DVF has grown into the global luxury lifestyle brand it is today. The company, headquartered in New York City, has expanded to a full comprehensive line of ready-to-wear, swimwear, handbags, footwear, eyewear, luggage, accessories, DVF by H. Stern fine jewelry watches, home and rugs.
Its distinctive collections are sold in over 71 countries and in 40 namesake retail boutiques worldwide.
ABOUT Mercedes-Benz USA
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2007, Mercedes-Benz USA became the title sponsor of IMG's Mercedes-Benz Fashion Week in New York and Mercedes-Benz Fashion Week Swim in Miami. Mercedes-Benz is also the title sponsor of Mercedes-Benz Fashion Week Berlin. For more than 40 years, MBUSA has taken pride in its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support. More information on MBUSA and its products can be found at www.mbusa.comand www.maybachusa.com.